View Full Version : Kellogg's at it again.

June 5th, 2010, 04:59
of course this is not the "Good" Doctor, but since the cereal company got it's start with his help.

Where was the FTC approximately 100 years ago? Thats right, it didn't exist.

Link:http://www.comcast.net/finance/forwhatitsworth/7041/ricekrispiesimmunityclaimgetskelloggsintroublewith theftcagain/

For What It's Worth

Rice Krispies Immunity Claim Gets Kelloggs in Trouble with the FTC -- Again
By Comcast Finance
Fri, 04 Jun 2010 15:23:47 GMT

Editor's Note: This post by Mitch Lipka originally appeared on June 3 on WalletPop.com.

When it comes to claims about its cereals, Kellogg should just stick with "Snap, crackle and pop." The food maker has yet again run afoul of the federal government, this time for making questionable claims on packages of Rice Krispies that the cereal helps support children's immunity.

To settle the allegation, Kellogg said it would expand upon a settlement it reached last year when the Federal Trade Commission blasted the company for claiming that Frosted Mini-Wheats helped kids pay better attention. Under that settlement, Kellogg agreed to refrain from making unsubstantiated claims that its products improve "cognitive ability." This time, the company has agreed to stop making any unsupported claims about the health benefits of any of its food products. (Under pressure, Kellogg dropped the immunity-support claim on Rice Krispies in November).
"We expect more from a great American company than making dubious claims – not once, but twice – that its cereals improve children's health," FTC Chairman Jon Leibowitz said in a statement. "Next time, Kellogg needs to stop and think twice about the claims it's making before rolling out a new ad campaign, so parents can make the best choices for their children."

The FTC voted unanimously to settle the case and issued this statement: "As a trusted, long-established company with a presence in millions of American homes, Kellogg must not shirk its responsibility to do the right thing when it advertises the food we feed our children."

Last year, Kellogg was unapologetic for its claims, saying only that it would follow the FTC's guidance. Same thing this time.

"Kellogg Company has a long history of responsible advertising," Kellogg spokeswoman Kris Charles said in a statement sent to Consumer Ally. "We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns."

Kellogg is part of a long list of companies that try to lure consumers through questionable food marketing claims. Consumer Ally prepared a guide to help you learn more about how they try to confuse you.

Have you ever purchased Rice Krispies because you believed the cereal would boost your child’s immune system? Will Kelloggs’ false claims deter you from buying their products? Sound off here.

WalletPop.com is one of the leading consumer finance sites on the Web. Find the latest deals, bargains, consumer protection and personal finance information quickly. The opinions expressed are solely those of the author and do not necessarily reflect the views of Comcast.

June 5th, 2010, 09:13
"Kellogg Company has a long history of responsible advertising..."



"We stand behind the validity of our product claims and research...

I'm sure they do!

Just like Tobacco companies "stand behind" THEIR "research."

And the pro-circ "researchers" in Africa.

Can we say "conflict of interest?"

September 6th, 2011, 14:45
Hey hey hey, take a gadenr at what' you've done